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PPG color reference

Black Magic (PPG1001-7) by PPG

#414040

A gray screen color with a gray (balanced undertone) reading and LRV 4.0. Not sure it's the exact color your local store carries? Here's the closest match at each of the other four brands.

Hex
#414040
RGB
65, 64, 64
HSL
0°, 0.8%, 25.3%
Lab D65
27.19, 0.42, 0.15
LRV
4.0
Undertone
gray (balanced undertone)

In a room

Where this color can work

Black Magic can anchor an entry door, fireplace surround, built-in bar, or intimate room with a strong graphic edge. At this depth, the finish and the direction of reflected light matter as much as the nominal color. Matte surfaces absorb distractions, while satin can reveal molding and texture. Place the sample beside the darkest permanent element in the space; if one reads brown, blue, or gray against the other, decide whether that contrast supports the intended palette.

Not affiliated with any paint brand. On-screen colors are approximations computed from the brand's published values; verify with a physical swatch.

Cross-brand shortlist

Three nearby values in every other palette

Lower ΔE2000 values are closer screen approximations. They are not paint-formula conversions.

Within PPG

Similar, lighter, and darker

Provenance

Recorded source

Saveable reference

Color and closest-match card

Black Magic (PPG1001-7) PPG swatch with closest matches
Use this card as a sampling shortlist; compare physical swatches before choosing paint.

FAQ

Questions about Black Magic

Is Black Magic PPG1001-7 warm or cool?

Its numeric screen value is summarized as gray (balanced undertone). Surrounding flooring, daylight direction, lamps, and large fixed finishes can make the same sample read differently.

Can I use the hex #414040 for paint ordering?

No. Hex describes an sRGB screen color, not a paint tint formula. Use PPG1001-7 when requesting the brand color and verify a physical swatch in the intended product line.

How reliable are the matches for Black Magic?

They're consistent, repeatable rankings of the screen colors. They don't account for sheen, substrate, application thickness, metamerism, or differences between paint products. In this library, the nearest cross-brand screen value is Black 2133-20 by Benjamin Moore at ΔE 1.071.

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